Growth strategy · Food, nutrition & ingredients
Growth for food, nutrition and ingredients companies that want to outpace their market, profitably.
From ageing consumers with new expectations to volatile input costs, from new business models shaking up categories to relentless trade pressure, growing a food business has never been harder. I help leadership teams find the path to faster, more profitable growth.
My approach
01
Clarify what matters most
Together with your team, we use data-driven analysis to identify and prioritise the projects that will create the most value.
02
Make it happen
Then I work alongside your team to put them into operation: from plans and owners, through partner negotiations, to results on the ground.
03
Deal support
When a deal is on the table, I support acquirers, sellers and investors, from target screening to integration.
Services
From clear priorities to results on the ground.
Typical engagements focus on profit growth.
01Clarify what matters most
02Make it happen
Ambition & performance
- Ambition setting
- Data-driven performance review: internal financial data, external market data
- Prospective and long-term forecasting
- Growth programme
- Performance plan
- Business plan
Market & model innovations
- Opportunities mapping: adjacencies, geographies, channels
- Investment in new categories and products
- Business creation in new geographies
- New models & digital approaches
Portfolio & innovation
- Portfolio review and priorities
- Innovation review vs. peers and own pipeline
- Portfolio acceleration / turnaround
- R&D implementation, innovative ingredients
- Manufacturing footprint
Pricing & margin
- Pricing, promotion and assortment review
- Distribution and trade terms review
- Margin and cost-to-serve diagnostic
- Pricing, promotion and assortment policy
- Negotiation with partners and suppliers
- Margin improvement programmes
Partnerships
- Partner screening
- Partnerships
- JV, licences and alternative models
Organisation
- Commercial organisation review
- Organisation and capability building
- Go-to-market in new channels and key accounts
03 Deal support
- Acquisition and divestment review
- Target screening
- Commercial due diligence
- Post-deal integration and carve-outs
Deep experience across food, nutrition and ingredients.
Particular focus on dairy, early life and ingredients.
Food
- Cheese
- Fruit juices
- Fruit purées
- Baby food
- Baby cereals
- Yogurts
- Fresh desserts
- Confectionery
- Powdered beverages
- Milk & dairy products
Nutrition
- Infant formula
- Special-needs infant formula
- Supplements
Ingredients
- Probiotics & next-generation probiotics
- Whey
- HMOs (human milk oligosaccharides)
Across business models
Whatever your place in the value chain.
- BrandedBrand owners building share and premium.
- Private labelRetailers and the suppliers who make their brands.
- ManufacturingProducers, co-manufacturers and ingredient makers.
Ways of working
The engagement model that fits your needs.
I adapt to each client. Together, we discuss the model that best fits your situation, and can combine models as your needs evolve.
Project-based
Focused, time-bound work on a selection of high-impact topics.
Best for
A strategic review, an opportunity assessment, a pricing reset, a launch plan
How it works
Scope, deliverables and timeline agreed up front, with regular check-ins
Retainer
Long-term support for management teams, executive committees and boards.
Best for
A trusted sparring partner on strategic decisions, recurring reviews, board preparation
How it works
An agreed number of days per month, with a regular steering rhythm
Interim
When a project or situation calls for someone inside the team.
Best for
Leading a turnaround, a new business or a major launch, or covering a key role
How it works
Part-time or full-time, embedded in your organisation for a defined period
Not sure which model fits? We can work it out together in a first call.
Formerly BCG · Monitor Deloitte · OC&CBased near Geneva
Who I am
Bruno Romand-Monnier, founder of Croissance Food
I have spent my career where strategy meets execution. I started in consulting with leading firms, BCG, Monitor Deloitte and OC&C, then moved into business development roles in large, established groups and in successful mid-sized companies.
Along the way I have entered and created new segments, opened new channels, turned businesses around, set up joint ventures, built entirely new businesses and invested in new factories.
I am drawn to the difficult topics. I bring analytical rigour and creative insight, and I work hand in hand with every function: marketing, sales, R&D, operations, supply chain, regulatory, medical affairs and finance.
Away from work, I am a passionate mountaineer, and I bring the same focus and appetite for a challenge to the mountains as to my clients’ projects. I also love great food and wine, and I am always ready to share a good moment with great people.
Based near Geneva, often in Paris, working across Switzerland, France and Europe.
Let’s talk about your next stage of growth.
bruno.romand-monnier@croissance-food.com
France +33 6 19 57 61 58 · Switzerland +41 79 808 97 47